The competition for qualified physician candidates is fierce throughout the country. This comes at a time when the demand has never been higher, but the supply has stayed relatively the same. With so many practice opportunities for physicians to choose from, candidates have become increasingly selective in who they work with, where they work, and who they work for.
Because of this, it has become more important than ever for organizations to have strong employer reputations, and a brand that would attract the type of candidates they are looking for. But how exactly can your employer brand affect your recruitment efforts?
Below are four ways a strong employer brand is a key part of your physician recruitment strategy:
1. Stand Out From Your Competitors
What sets your hospital or practice apart from the practice down the street? Why should that fantastic candidate come join your team instead of your biggest competitor? When an organization has a strong employer brand, it makes it easier for recruiters to make the case to prospective candidates that yours is the team they should join.
2. Increase Word of Mouth
Word of mouth is one of the most powerful tools at a physician recruiter’s disposal. Physicians have strong, tight knit networks that they use to discuss clinical, administrative, and career oriented questions. With a positive employer brand, your existing physicians will often promote your organization’s brand identity and career opportunities to their colleagues, helping you find your next great candidate.
3. Attract the Right Candidates
Do you know what your ideal candidate looks like? If so, you can use your employer brand to attract these types of candidates to your organization in droves. If you want physicians who are in line with your organization’s commitment to cutting edge care, you’ll likely want to emphasize your reputation as a leader in innovation. If looking to hire experienced physicians, your organization can highlight attributes that would reel them in.
4. Improve Employer Loyalty
One of the biggest challenges practices face is retaining their physicians. With so many options, many physicians can easily be lured away. Instead, many organizations are emphasizing their employer brand and using it to help engage existing employees. This increased engagement lessens the chances that your physicians will be tempted to leave you for the competition.
Key Take Aways:
- A solid employer brand can help recruit and retain candidates
- Employer branding helps you show candidates what sets you apart from the competition
- Your brand can help attract the type of candidates you want