Online reviews have become a part of how most individuals make decisions: where to eat, what to watch, and what hotels to stay in. Now, it’s also influencing where physician candidates choose to practice.
More employees and patients are leaving reviews about healthcare organizations than ever before, but many hospitals and health systems fail to do anything to help them maintain their online reputations. In the long run, this can end up costing them prospective physician candidates and sabotaging their organization’s physician recruitment efforts.
In order to ensure that an errant review doesn’t derail you physician recruitment efforts, we’ve provided a handy infographic with some quick tips regarding online reputation management for healthcare organizations.
By following these five simple tips, healthcare organizations can strengthen their employer brand, maintain a positive online reputation, and help recruit and retain high quality physicians.
Key Take Aways:
- A healthcare organization’s online reputation can negatively affect both their patient volume and their ability to recruit high quality candidates.
- Responding to online reviews (even the negative ones) can improve an organization’s online reputation and reinforce the employer brand.
- Proactive online reputation management efforts can encourage employees and patients to leave positive reviews throughout the year, creating a balanced view of the organization.