Direct mail is still a great way to source passive physician candidates for a physician recruitment effort, and self mailers (commonly known as postcards) are a great way to reap the benefits of a direct mail campaign on a budget. But in order to get the results you want, you need to follow a few best practices when creating your postcard layout and design. Below are some best practices to help you create a postcard that will generate the responses you need.
Remember, to ensure that your postcard generates responses, it should include:
- Multiple ways for candidates to contact you and/or learn more
- Highlight the best aspects of your opportunity and location
- Be eye catching and engaging